Beef. It’s What’s For Dinner. Keeps Sizzlin’ with New Ads

The new “Keep Sizzlin’” collection is inspired by the success of the original “Sizzle” video, which caught the attention of consumers by stimulating their eyes and ears with the satisfying look and sound of a juicy strip steak crackling and popping as it cooked to perfection in a cast iron skillet.

Foodservice Recipe: Harvest Paella

A fun twist on a traditional Spanish cuisine. Chicken and shrimp simmered in turmeric and hot pepper sauce, and served on top of a bed of rice, beans, peas, tomato and basil.