Appeal to a Growing Number of Tea Drinkers

Compared with the national obsession with all-things-coffee, the tea category has received considerably less attention. In spite of its growth, it is less understood in today’s market, leaving a large unmet need to educate consumers about this popular beverage option…

Go Big on Breakfast

Breakfast is the fastest-growing meal of the day! In fact, breakfast visits increased 4% for the year ending in May 2015, according to NPD, while lunch and dinner visits were flat. Despite that, Technomic data indicate that it’s also the most skipped meal, due to consumer issues of time, desire for lighter options and affordability. Addressing those concerns and doing it better than the competition means more opportunity to build sales and satisfy patrons.

Five Ways to Boost Summer Sales

Longer days and warmer weather can mean new sales opportunities. After months of cold weather, people are eager to get outside and enjoy the sunshine. From al fresco dining to special summer menus, here are five ways you can take advantage of the changing season and drive sales this summer.

Top Restaurant Industry Trends to Watch in 2018

Despite industry wide growth for several years, restaurant operators face significant challenges keeping pace in an environment that is changing at a much faster rate than ever before. Evolving consumer tastes and preferences, work force constraints and intense competition will continue in 2018…

Episode 39 – A Simple Equation to Maximize Success

In this week’s episode we’re talking about the “who, what, why and how” important to success. Plus, we’ve got this week’s new products and there’s lobster news in the literary world. What is the most popular non-chocolate Easter candy? Bonus points for how many of them are sold during the Easter season. The answer in this week’s episode!

7 Tactics for Holiday Marketing

We’re upon the season of holiday gift shopping, light hanging, tree decorating, and of course – a little bit of chaos… With all the stress that comes during the holidays, customers will be looking for a place to get a great meal that they won’t have to cook for themselves. To help you make the […]

5 Lessons Millennials Taught Marketers

So, what is the big whoop about Millennials? Well, they are the largest generation in America, accounting for 80 million consumers, 11.6 million households with kids, and are expected to spend $200 billion dollars this year. And by 2020, Millennials’ spending power will hit $1.4 trillion a year and that will account for 30% of U.S. retail sales…

Episode 30 – “What’s new?”

For operators, raising the awareness of new items through any available channel — website, social media, in-house advertising or on the phone with customers — can have several benefits; including satisfying regulars who want to try something new, add-on sale opportunities, and attracting new customers. If a customer wants to know what’s new at your establishment, how available have you made that information for them? In this episode we’re going straight to the source to discuss “what’s new?” in foodservice.

Episode 29 – Comfort Food with a Signature Twist & The Soups On!

The foliage will soon start to change, and with that will come consumer cravings for comfort food. Creating signature dishes inspired by comfort food has been gaining momentum in recent years, and with autumn on the horizon it’s the perfect time to start thinking about your unique comfort-inspired cuisine. On that same note, if you’re looking to add warmth and rich flavor to your menu, soups are a great way to do it. We’re ladling up the latest on our soup lineup.

Episode 26 – Five Ways to Boost Fall Sales, Calamari, Tarator Sauce and New Products

In episode 26 of our podcast we’ll be discussing five ways to boost fall sales. Autumn is a favorite time of year for many folks, and it’s an ideal time to adjust your menu to capture new sales opportunities. We’re also going to talk calamari, you’ll find out where the name came from, how it’s eaten around the world and learn about a sauce that pairs perfectly with it. The sauce we’re talking about is “tarator,” not to be confused with tartar sauce. And on a humorous note we’ve got a short punny story to share with you.

Globally Inspired Barbecue Offers On-Trend Opportunity

From Texas to the Carolinas, and Memphis to St. Louis, there’s no denying Americans’ love of barbecue. These days, however, the definition of barbecue is expanding as ethnic cuisine takes center stage. While regional American barbeque is popular, African and Asian barbeque have had an increased presence on foodservice menus.

Easy Ways to Help Boost Customer Traffic

While good food, attentive service, value and convenience will always be important, a focus on current trends is important to increase traffic and drive sales. Today’s consumer is looking for more than just quality food and service; they expect healthy menu options, sustainable practices and up-to-date technology. Here are a few ways you can leverage these trends to help attract customers this spring.

How to Leverage the Marketing Power of Your Menu

You put a lot of time and effort into creating an effective menu. In fact, an effective and valuable menu can be one of your strongest marketing tools. Your guest’s dining experience starts with the menu. Not only does your menu influence your patrons’ first impressions, but it also provides insight into the restaurant’s concept and point of difference.

Lunch is Growing in Pizza

Pizza consumption is at its highest level in four years—due in some part to the growth of more mature, dine-in consumers at fast casual and full-service pizzerias. Putting Pizza in a position to grab a bigger portion of the growing and ever-more competitive lunch segment

A look at a few trends that we will be seeing more of in the coming year.

From transparency to fried chicken, many of the popular food trends of 2016 will carry into 2017, either evolving or merging with new trends. Here, we take a look at a few trends that we will be seeing more of in the coming year. Transparency Continues to Drive Demand Consumers are demanding that food manufacturers […]

Five of the Most Common Restaurant Menu Mistakes

It’s hard to deny: Americans love dining out. According to a 2013 Dining Trend’s Survey, 47% of Americans’ meals are prepared outside of the home (58% if you live in New York City). This is great news for restaurant owners and operators, and restaurant industry growth is projected to continue to rise. As more and more […]

25 Seriously Smart Menu Moves

Menu items have to work hard for a living. They must fit with the concept. Sound and taste good. Make money, of course. And fall within the skill set and resources of the kitchen. The best menu items also have a certain extra something — an “x-factor” if you will. Maybe they cross-utilize a banner […]

3 Ways to Increase Lunch Traffic

Looking to drive up guest counts at lunch? So were these chefs. Here’s how they’re doing it. People are busy in the middle of the day. How do you get them to consider lunch away from their desks and away from quick-serve counters? To help answer that question, we tapped three talented chefs, who not […]